The majority of people and companies are using videos in their blog posts, professional and business websites and social media. In a few years to come, individuals d businesses that do not use video in their site, blogs, and social media will make customers look elsewhere, where they can find videos. Videos can also be used to increase the rankings of your SEO if you use them appropriately. Here are several methods of increasing your SEO rankings using videos.
Use captions or transcriptions on your SEO videos. Search engines use text to crawl and index online content hence your videos need texts that you can provide to it using transcriptions. A video that has been indexed video properly is ranked higher by search engines hence the video can be viewed and clicked on by more people. Those who need to watch the videos in public places find it comfortable to watch videos that have transcriptions or captions. Nosy video ads are irritating to the public hence some viewers avoid being a nuisance by not watching videos that have sound in public places. Video transcriptions allow viewers to turn the videos to silent mode without altering its message.
You need quality videos to ensure that your site matches the algorithms of the search engine. You should have a standard number of viewers, and your content should be relevant to internet users for the ideas to increase your rankings on search engines. You need to use quality camera, ensure that the lighting and the background sound is alright, and minimize background noise and other things for you to have quality videos that will attract more viewers. More people are also attracted to quality videos.
Most of the people in the world own smartphones, and they are used more than other computerized communication devices hence create mobile-friendly videos. The length, loading speed, dimensions of the video should allow the video to be viewed on a screen. A video that takes long to load demoralized more people from waiting for it to load or is too lengthy. The images on the video should fit the size of the screen of any mobile phone. When more customers are comfortable to view your video on their mobile phones, your SEO ranking will grow.
The quality and attractiveness of thumbnails will determine the number of people who will be attracted to your videos. A thumbnail is an image that is displayed on the videos before you click on it. The content of the video is summarized in an image form using the thumbnail. When you use an auto select thumbnail, there is the risk that the viewer may not recognize the video or the thumbnail can become a freeze-frame.